ENORMITY

http://sethgodin.typepad.com/seths_blog/2009/09/enormity.html

This blog raises an interesting notion that trying to market the enormity of a national or global issue will not cause people to run to its aide, but will instead cause people to shy away from the cause. Seeing that the issue is to large to ever be completely overcome, people decide to find a cause where their input is more effective. Yet, is it better to only stress the small obstacles involving charity or can we just put a more positive and accomplishable spin on the large charities we market, so that people feel that their small involvement's make a difference. I feel that dropping marketing on large and insurmountable charities is a ridiculous and irresponsible thought. We must instead change our thinking about how we present the enormity of issues, and focus on a more subtle approach to marketing charity. Allowing us to make a mole hill out of a mountain.

What do you think?