I felt it was time to indulge in my first brew of the "summer," so I headed down to my local package store to grab a six pack of a good summer ale. As my eyes scanned the packed shelves I came across the most beautiful packaging I have ever seen in a dingy package store. But my excitement exited only a moment later when I realized that the packaging belonged to a Brooklyn beer. I have always purchased Brooklyn Brewery beer on occasion to try and find one that i enjoyed. After five failed attempts to find one, I gave up on my search and on Brooklyn beer.
Yet there I was, at the register purchasing Brooklyn's summer ale, once again hoping to be pleasantly surprised. As i took the first sip of what turned out to be a bland and disappointingly heavy summer beer, It finally hit me as to why I have time and time again purchased Brooklyn Brewery beer. The packaging is AMAZING! Great color palettes and a beautifully simple design focused around a perfectly designed logo by Milton Glaser suckered me into purchasing a beer I don't even like!
The colors used within the summer ale packaging reminded me of summer, and gave off a feeling of history and novelty that i couldn't resist. I can not help but applaud them on making such visually persuasive packaging designs, but I wouldn't mind getting my money back...
