Having trouble choosing a font for your next project? why waste time researching a contextually and visually agreeable solution? Get..."SO YOU NEED A TYPEFACE." This project by Julian Hansen is a cheeky representation on a new way to choose a typeface for a project. Although the flow chart is loosely based on research of popular fonts for specific uses I really hope no one is using this as their main source of choosing fonts. For one, after you choose a specific project (book, magazine, etc.) it goes on to ask you questions not relating to your client and their needs, but to your personal tastes.
I feel as though both Julian Hansen and most viewers see it as a fun typographical experiment, visually pleasing and something to chuckle at. Yet for those who don't understand this and are actually implementing this flow chart into their design choices.....please stop.
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