In a Bad Space

The once social networking giant Myspace unveiled its new logo last friday at San Fransisco's Warm Gun Design conference. This logo is just the tip of the social networks long-rumored iceberg of redesign. Aimed to help the faltering social network keep up with the competition, I fear this redesign may just turn Myspace into the titanic of social networks.

The new logo does not hold much promise for whats next to come, and is simply a visual train wreck. Aesthetically parallel to a design students fatally literal thinking, the new Myspace logo is the last nail in the coffin.

Edit Undo Logo

After the whirlwind of criticism that followed the Reveal of the new Gap logo the past few weeks Marka Hansen (president of Gap Brand North America) announced that they have scraped the new logo and reverted back to the original.

It is not often you see a a company as well situated as Gap bend so easily under the pressure of the media, and even though I as well considered the newest version of the Gap logo a large misstep, I cant help but be suspicious of their true intentions. Could it be that this "branding shift" was all a ploy to boost the fading recognition of a thought "peaked" company? Was this simply a means of keeping Gap on top by reminding the public of why they show loyalty to this timeless brand?

It is doubtful that we will ever know for sure, but if you ask me, theres definitely some public deception going on.

Glowing Inspiration

A look into the history of neon signs by photographer Camilo Jose Vergara depicts the famous signage of Americas past. Highlighting the peak of American industrialism and consumerism as well as the heavily favored "paint stroke like" typefaces of the time, this collection of signage is truly inspiring to those interested in vintage design.

Slideshow Link