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After the whirlwind of criticism that followed the Reveal of the new Gap logo the past few weeks Marka Hansen (president of Gap Brand North America) announced that they have scraped the new logo and reverted back to the original.

It is not often you see a a company as well situated as Gap bend so easily under the pressure of the media, and even though I as well considered the newest version of the Gap logo a large misstep, I cant help but be suspicious of their true intentions. Could it be that this "branding shift" was all a ploy to boost the fading recognition of a thought "peaked" company? Was this simply a means of keeping Gap on top by reminding the public of why they show loyalty to this timeless brand?

It is doubtful that we will ever know for sure, but if you ask me, theres definitely some public deception going on.