
In March the Parsons New School of Design and MoMA, in collaboration with IFF, Seed magazine, and Coty brought together scientists, designers, and artists in a one day collaborative effort to explore the potential applications of a new design medium. The medium of Scent.
To this point, the design of scent has been restricted within the perfume industry. Placed behind the spotlight of visual, tactile, and auditory senses, the term smell has been associated with bodily fluids, trash, and poverty. Discussing in reference to the enlightenment era and how it shaped our perceived notions of scent Eva Wisten comments: "We seem to still be shaped by that dichotomy and we therefore miss out on one of our great cognitive gifts."
We have, through societies influence, cultivated an acute understanding of taste, visual, and tactile perceptions. This heavy admiration and recognition has led to a large creative push within these senses and areas of design. Yet, "It’s interesting to look at the ways in which we have engineered scent out of our lives, and when we do try to reinsert it, it is in gaudy, obnoxious, or un-subtle ways. There’s very little room between unscented—and hence, olfactorily sterile—environments and those that are over-perfumed. It seems as if there is too little imagination or creativity when it comes to thinking through ways in which we can enhance our olfactory environment without overwhelming it."
This new initiative named Headspace is an exciting new exploration that can prove to be an extremely valuable tool to designers amongst all fields. Utilizing humans sense of smell in a new way can help us bridge the gap between scent being purely decorative and scent being utilized in a functional way.
"You can make an analogy between perfumers and typographers: Both are nearly invisible as designers; both create highly refined and nuanced products that are virtually unnoticed by the entire population; and both affect the texture and experience of our everyday lives in countless ways, despite their lack of recognition."