Rachel Botsman is a Social Innovator who is soon to release a book about the rise of collaborative consumption. This book: "What's Mine is Yours" discusses how the trend of social networking and social marketplaces is resulting in a reinvention of old market behaviors, that were lost at some point during Americas industrial and technological revolutions. These old market occurrences of sharing, bartering, lending, trading, renting, swapping and so on can be correlated to sites such as craigslist, swaptree, bay. As well as rental services like Zip car and Relay rides.
This trend of collaborative consumption, also spurred by the financial crisis, is creating a smarter consumption, where a product obtains a longer, and more useful life span, with a product changing hands multiple times within its usable life. This collaborative exchange can also be implemented amongst less tangible items such as space, skills, and time.
Implementing a new collaborative lifestyle can help create a smarter more connected community, where goods both tangible and intangible have a more responsible life cycle and where humans interact in a more intimate, and natural manner.
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