Cognitive Media has always created brilliantly illustrated real time studies, and this particular video (created for the release of Steve Johnson's new book "Where Good Ideas Come From") is no exception. The video tries to reveal the origin of great ideas by focusing the search from an environmental perspective.
Exploring what were historically places that birthed great ideas such as salons and tea rooms, Steve discusses how incubation and interaction are essential to the formation of a good idea. These social and interactive spaces allow for ideas to mingle, transform, and intertwine with each other to create said "good ideas." Also accepting that chance, divine timing and serendipity have there place in the formation of a sound idea, Steve closes the video with a strongly rooted, almost poetic statement: "chance favors the connected mind."
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