Friday, December 4, 2009

Consumer Art

This video of Tokujin Yoshioka's latest video installation is a stunning example of the subtle power it can have. Created for Maison Hermes in Tokyo, The video work contains Japanese actresses(digital screen) blowing actual physical scarves within the store front windows. The careful balance between b&w and color creates a visually striking image and the subtle movement within the installation grabs the passerby's attention without forcing itself upon the viewer in an unattractive way. A carefully executed and beautiful installation sure to inspire and show that art doesn't always need to shock its viewers.

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